Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
Blog Article
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging doable when retaining the posh aura in the franchise and its Unique mixture of whiskies, which include things like ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result observed glass becoming hand-blown into a teardrop form. For The very first time within the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle is reformed.
From American bourbon to Scotch whisky, read through our helpful guideline to the different sorts of whisky, how they’re produced And the way they differ.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to raise the 'collective consume IQ' by increasing general public recognition of the consequences of Liquor and supporting dependable consuming.
The reveal of Johnnie Walker Blue Label Ultra indicators the manufacturer’s dedication to innovation, with hopes that the bottom-breaking design could inspire the greater lavish, lightweight, and minimal-carbon whisky bottles of tomorrow.
Together with exterior glass makers, the model rethought all elements of how the bottle is designed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker square bottle.
Indeed—this collectible version can be ordered on the internet and transported securely on your doorway with signature confirmation.
With less than 888 bottles released globally, Each individual bottle is independently numbered and introduced in the luxurious collector’s situation.
We are right here when you're ready to go click here ahead and take plunge with Johnnie Walker and explore cocktail recipes, new product or service launches and the most recent from our earth of whisky.
Five years back, Johnnie Walker set out with a specific ambition; to move the spirits business ahead. Having noticed that a lot of luxurious types ended up heading in a completely new direction – ‘delicate’, as opposed to ‘major’ – the model sought to experiment with one among its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all within the title of progress.
“We took our eyesight to some team of skilled glassmakers and all through a five 12 months check-and-learn process bit by bit uncovered how to build tasteful, lightweight glass. The technological worries that lightweighting provides led us to incorporate a variety of design and manufacturing specifications that we could not have envisaged At the beginning of our journey; from the requirement of a tear drop condition which We now have moulded to continue to mimic the iconic sq. method of Johnnie Walker bottles, for the addition of a protecting cage to permit for your round base, as well as hand-making and filling of each person bottle to prevent damages in output.”
“As opposed to hold this new know-how close to our chest, we’re fired up to be offering a royalty-cost-free licence to our granted UK patent to the world.
The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the bottom-breaking structure could encourage the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
“You can say It really is handy that we’re obtaining forward of your curve with each of the legislation. But we’d started [Ultra] in advance of [PPWR procedures] ended up printed,” says Lindley, adding that it’s vital for Diageo to prioritize as it’s a “considerable change for [all our liquor types] to get contemplating minimum doable packaging fat.
Your payment info is processed securely. We do not store charge card aspects nor have usage of your charge card information and facts.
With our committed give attention to presenting lightness throughout each layout aspect, we introduced a precise lattice stopper, a bamboo body and a protecting transportation box.